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  1. Success Case Study: Manflu Men's Cold and Flu Remedies ; Increasing differentiation in OTC through demographic targeting

    By: Canadean
    , Published: Jan-2016
    , Product code: CS1058IS
    The OTC healthcare category is expected to see a compound annual growth rate of -1.19% in the UK between 2014 and 2019. This could be due to consumers wanting to know and understand what they eat and drink, leading them to seek out more "natural" health solutions and take less of a pharma-driven approach, including for the provision of vitamins and minerals.

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