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  1. Flavor Appeal in Over-the-Counter Medication ; Flavor preferences and innovation opportunities

    By: Canadean
    , Published: Jan-2016
    , Product code: CS1063IS
    OTC innovation must move beyond health functionality alone to offer sensory benefits including taste and texture. As such, pharmaceutical companies are drawing inspiration from food and drink to broaden the options available to consumers to help overcome "pill fatigue."

  2. Pharmacy Benefit Manager (PBM) Market in the US 2015-2019

    By: Technavio
    , Published: Dec-2015
    , Product code: IRTNTR7502
    TechNavio's report, Pharmacy Benefit Manager (PBM) Market in the US 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the PBM market landscape in the US and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.

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