Welcome to industryreportstore.com

Need help? +44(0)20 7936 6830

Burgers & Grills market research, reports and industry analysis

mail

Contact us for professional industry advice

Email us or call

+44(0)20 7936 6830
mail

for FREE research alerts
to your inbox

1 Item(s)

Page 1 of 1

  1. Failure: Burger King Satisfries ;The challenges of selling health in an unhealthy category

    By: Canadean
    , Published: Dec-2015
    , Product code: CS1020IS
    Fast-food restaurants face pressure to respond to the health trend exerting so much influence on consumer attitudes and purchase behaviors. However, this poses a particular challenge for that foodservice channel with its close association with convenient, but generally unhealthy, products. This has led the big names to experiment in various ways with offering consumers alternatives on their menus that attempt to bridge the gap between convenience and health, with varying levels of success.
    $400.00

1 Item(s)

Page 1 of 1