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15 Item(s)

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  1. Failure Case Study: Innocent Vegetable and Noodle Pots ; Risks of operating outside a brand's core business

    By: Canadean
    , Published: Jan-2016
    , Product code: CS1065IS
    Extending a brand into a new category can be highly tempting; however, this step can be very risky especially if companies do not answer fundamental questions before taking this decision. Therefore manufacturers need to do intensive research about what effects the brand extension will have on the parent brand name, which categories to expand into, and any risks that should be taken into consideration.
    $400.00

  2. Fresh Food Market in APAC 2015-2019

    By: Technavio
    , Published: Jan-2016
    , Product code: IRTNTR8447
    The report covers the present scenario and the growth prospects of the the fresh food market in APAC for 2015-2019. To calculate the market size, the report considers revenue generated from the retail sales of fresh food sold through various distribution channels such as supermarkets and hypermarkets, open markets, butcher shops and fish shops, traditional grocery stores, fruit and vegetable shops, convenience stores, bakeries, etc.
    $2,500.00

  3. Global Fresh Food Market 2015-2019

    By: Technavio
    , Published: Dec-2015
    , Product code: IRTNTR6939
    The global fresh food market is expected to witness huge growth in terms of revenue by 2019, with a revenue projection of around $2000 billion. APAC is predicted to lead the fresh food consumption market, closely followed by Eastern Europe.
    $2,500.00

  4. Global and Regional Mega-Trends: Understanding Consumer Attitudes and Behaviors in Changing Lifestages

    By: Canadean
    , Published: Aug-2015
    , Product code: CS0002AB
    Consumer lifestages are rapidly evolving as gender stereotypes evolve, with many women leaving behind traditional household duties and men showing a growing interest in personal care. Increasing numbers of young adults are also choosing to delay responsibilities such as marriage and children until later life; whilst several older consumers seek to defy their age and remain young in both attitude and appearance.
    $2,500.00

  5. Global and Regional Mega-Trends: Understanding Consumer Attitudes and Behaviors in Individuality

    By: Canadean
    , Published: Aug-2015
    , Product code: CS0008AB
    There is a feeling of time-scarcity among consumers who simply feel there isn’t enough time in the day to do what they want. Busier and more active lifestyles, and longer working hours are leading to greater pressure on consumers, which in turn is leading to increasing level of stress. Many consumers are quickly realizing that they need to re-prioritize what is important to them, and take time out to relax and unwind at the end of the day.
    $2,500.00

  6. Global and Regional Mega-Trends: Understanding Consumer Attitudes and Behaviors in Connectivity

    By: Canadean
    , Published: Aug-2015
    , Product code: CS0003AB
    People are looking to connect more with family and friends, with feelings of stress and hectic lives rife. They are looking for an increasing number of quality moments and seek the enjoyments of the finer things in life. Alongside this, and just as importantly for some, establishing a connection with brands is crucial, with brands looking to capitalize on this by forming deep and long-lasting connections with consumers early on. It highlights the need for consumers to feel connected and affiliated with a certain product or brand, with the use of celebrities when promoting products one way in which brands try to reach out to consumers.
    $2,500.00

  7. Global and Regional Mega-Trends: Understanding Consumer Attitudes and Behaviors in Convenience

    By: Canadean
    , Published: Jun-2015
    , Product code: CS0004AB
    The ‘Global and Regional Mega-Trends: Understanding Consumer Attitudes and Behaviors in Convenience’ report examines how consumer attitudes and behaviour across FMCG markets are being shaped by a lack of time or willingness to spend time on everyday activities such as cooking. The report examines how the concept of convenience is evolving, the implications from a new product development perspective and the challenges faced by the industry when launching convenient products
    $2,500.00

  8. Global and Regional Mega-Trends: Understanding Consumer Attitudes and Behaviors in Ethics

    By: Canadean
    , Published: Jun-2015
    , Product code: CS0005AB
    “Global and Regional Mega-Trends: Understanding Consumer Attitudes and Behaviors in Ethics’ examines how consumer attitudes towards ethical practices are evolving whilst at the same they are showing increasingly contradictory attitudes when it comes to the subjective of corporate and social responsibility. The report examines the importance of linking ethical products with luxury, health and value in order to make products more appealing.
    $2,500.00

  9. Global and Regional Mega-Trends: Understanding Consumer Attitudes and Behaviors in Trust

    By: Canadean
    , Published: Jun-2015
    , Product code: CS0009AB
    “Global and Regional Mega-Trends: Understanding Consumer Attitudes and Behaviors in Trust’ examines how and why people are becoming less trusting of the practices and activities of brands and corporations. The report focuses on how traceability is more important than ever when it comes to protecting brand share and what strategies brands can engage to maximise perceptions of trust over their activities and practices
    $2,500.00

  10. Global and Regional Mega-Trends: Understanding Consumer Attitudes and Behaviors in Value

    By: Canadean
    , Published: Jun-2015
    , Product code: CS0010AB
    Global and Regional Mega-Trends: Understanding Consumer Attitudes and Behaviors in Value’ examines how attitudes to value when buying groceries are changing and the impact this is having on shopping habits and levels of loyalty towards both brands and retailers. The report examines new ways in which manufacturers can look to provide maximum value added for consumers as they become fatigued of traditional pricing and promotional strategies
    $2,500.00

15 Item(s)

Page 1 of 2