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  1. Success Case Study: Dreher Lemon Radler; Satisfying consumer demand for moderate alcohol options

    By: Canadean
    , Published: Sep-2016
    , Product code: CS0028SF
    Increasing concern about the health drawbacks of alcohol is leading consumers to moderate their consumption. The use of fruit along with a low alcohol content suggests radler is the "right-for-me" option for those drinkers seeking out low alcohol options to consume during social occasions.

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