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3084 Item(s)

Page 1 of 309

  1. TrendSights Analysis: Ethical Wellbeing

    By: Canadean
    , Published: Oct-2016
    , Product code: CS0015TS
    Concepts such as "responsible consumption" and "conscience consumption" have become mainstream. Consumers are now monitoring brands' practices and code of ethics, as many purchasing choices are now evaluated in terms of their consequences for health, the environment, and sustainability. As a response to this, brands are incorporating ethical patterns into the way they are doing business, instead of being solely focused on profit. For ethical shoppers, the act of consumption represents not only the satisfaction of a personal need but also the opportunity to positively contribute to a recognized social cause.
    $3,450.00

  2. Our Favorite Innovations of 2015 ;Flavor preferences and innovation opportunities

    By: Canadean
    , Published: Dec-2015
    , Product code: CS1046IS
    For the second time, Canadean has compiled a report of its favorite innovations. Products have been selected and analyzed by Business Development Consultants, Managers, Researchers, and Analysts – all with a wide range of individual specialisms. This unique approach gives an insight into the sheer variety of innovation that is currently reaching the market. Each product is accompanied by the author's take on what has made the product stand out for them this year, whether it is a new market, a game-changing formulation, or a novel marketing method.
    $3,450.00

  3. Global Executives Survey: Trust and Transparency within the Grocery Market

    By: Canadean
    , Published: Nov-2015
    , Product code: CS4530PR
    Over the last five years, consumer confidence about brand/company has declined and doubts have been cast on industry integrity. Misleading and exaggerated health claims, ethical issues, and health concerns about products and associated ingredients are the major reasons behind the depleting trust and questionable integrity. Organizations are skeptical about potential damage to their brand/company by news reports and social media, despite the fact that news stories have helped to enhance the reputation of their brand/company and will continue to do so. A Lack of social media presence is unfavorable for a brand/company, as the channel helps to distribute information to a larger customer base in an effective manner; however, faster communication through social media could cause an escalation in 'online PR disasters, and trust/health issues are easily exaggerated on social media. Consequently, companies have emergency plans to deal with unwanted large scale publicity through social media.
    $1,950.00

  4. Online Grocery Shopping ; Summary of key dataset findings

    By: Canadean
    , Published: Nov-2015
    , Product code: CS1023IS
    Although the online channel still only accounts for a small proportion of grocery spending globally, it is experiencing steep growth across both developed and emerging markets, making it impossible for retailers to overlook. Growth is being driven by a range of factors: growing broadband penetration, an intensifying need for time-saving solutions, and more compelling value propositions from retailers that cater to a broader range of shopper missions and budgets.
    $400.00

  5. Shopper targeting: how to turn consumer insights into in-store and online success

    By: Canadean
    , Published: Sep-2015
    , Product code: CS0615IS
    Routine and inertia in shopping habits is preventing people from finding new products that meet their needs. Consumers want to live healthier lifestyles, try new experiences, get better value for money, and support ethical brands. However, their shopping habits often get in the way of finding products that meet these needs. Retailers and brands need new strategies to break through shoppers’ busy lives, their reluctance to try new products, the routine and inertia in their shopping habits, and their lack of emotive connection with products.
    $7,995.00

  6. Grocery Shopping Habits: Examining the Attitudes of Young Adults

    By: Canadean
    , Published: Aug-2015
    , Product code: CS0630IS
    Understanding the attitudes and behaviors of young adults, a generation also called ‘millennials’, is the key to unlocking opportunities in consumer packaged goods markets both now and over the next 30 to 40 years. Young adults can be difficult to target as this age group includes vast differences in age, lifestyle, financial power, and life goals. However, there are three universal characteristics young adults share that should inform how to tailor product development and marketing campaigns to them. These are the rise of the niche, personalization and self-expression, and informal eating.
    $2,500.00

  7. Failure Case Study: Starbucks La Boulange – the Risks of Buying into the Artisanal Marketplace

    By: Canadean
    , Published: Aug-2015
    , Product code: 257121
    Brand guardians can significantly benefit from developing an in-depth understanding of the reasons for the success or failure of new product launches or marketing campaigns. This study explores why Starbucks closed the San-Francisco-based artisanal bakery and café chain La Boulange only three years after its acquisition. It examines the strategic challenges faced and what lessons can be learned.
    $400.00

  8. ForeSights: Bee- and Pollinator-Friendly Foods

    By: Canadean
    , Published: Aug-2015
    , Product code: 307006
    This ForeSights report was compiled according to Canadean’s ForeSights methodology, which aims to identify new concepts that could influence consumer trends or have a future commercial application in fast-moving consumer goods.
    $400.00

  9. 10 Trends to Watch in Consumer Packaged Goods in 2013

    By: Canadean
    , Published: Jul-2015
    , Product code: 186023
    New products are the lifeblood of the packaged goods industry, and each year companies pin their hopes on a fresh crop of launches. This webinar looks at 10 emerging new product trends – like "show you care," "3D flavor," "junk health," and "safety first" – with the potential to shape and change packaged goods markets in 2013 and beyond.
    $400.00

  10. Success Case Study: Essentia Alkaline Water – Timely Rebranding and Strategic Investment can make Success Snowball

    By: Canadean
    , Published: Jun-2015
    , Product code: 257115
    Brands can significantly benefit from developing an in-depth understanding of the reasons for the success and failure of new product launches or marketing campaigns. This case study outlines how Essentia alkaline water has succeeded in the US thanks to its timely rebranding and strategic use of investment resources.
    $400.00

3084 Item(s)

Page 1 of 309