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587 Item(s)

Page 1 of 59

  1. TrendSights Analysis: Added Functionality

    By: Canadean
    , Published: Dec-2016
    , Product code: CS0038TS
    Added Functionality explains how consumers’ desire for new experiences, as well as products that match multiple needs, are driving demand for products that convey additional benefits which previously weren’t offered by the product category.
    $3,450.00

  2. TrendSights Analysis: Experience Economy

    By: Canadean
    , Published: Dec-2016
    , Product code: CS0035TS
    The Experience Economy trend reflects growing consumer desire for immersive consumption moments. An increasingly one-dimensional shopping experience, coupled with an emphasis on 'experience' rather than 'things', means that consumers are willing to pay more for an enhanced 'brand experience' which can extend beyond the initial consumption moment by hours or even days, and involve sharing with family and friends in unique consumption settings.
    $3,450.00

  3. ForeSights: Micro-Housing

    By: Canadean
    , Published: Nov-2016
    , Product code: CS0009FS
    Housing is common concern of all consumers. In much of the world, housing is becoming less affordable, depressing ownership rates and delaying household formation for younger generations. Micro-housing addresses affordability issues with housing sized for single-person households, although this downsized housing presents special challenges for packaged goods marketers.
    $495.00

  4. TrendSights Analysis: Anchoring; Back to basics

    By: Canadean
    , Published: Sep-2016
    , Product code: CS0013TS
    Many FMCG companies are already addressing a growing trend of consumers wanting brands to humanize their products, as opposed to complex and artificial modern offerings. The demand for brands to revive products from the past and the desire for products containing simple and authentic ingredients are both strong manifestations of the Anchoring trend. And brands that have been able to adapt their products and values to this trend can be more efficient at creating a deeper emotional engagement with their consumers.
    $3,450.00

  5. TrendSights Analysis: Social Responsibility; Understanding the issues and impacts of socially responsible consumption

    By: Canadean
    , Published: Sep-2016
    , Product code: CS0014TS
    Social Responsibility has been a growing trend in the FMCG market in recent years as manufacturers, suppliers, brands, and consumers strive to limit the negative economic, social, and political effects caused by their actions. It is increasingly driven by consumer demand for brands that "the right thing" and their desire to live a more ethical lifestyle that they believe benefits their personal wellbeing. As a result, brands have been trying to reposition themselves and their products as more ethical to appeal to discerning consumers that want high-quality FMCG goods that are more responsible to the environment, workers, and communities. This is especially influential for the food, non-alcoholic drinks, alcoholic drinks, personal care, and pet care categories.
    $3,450.00

  6. TrendSights Analysis: Digital Consumption; Understanding digital culture

    By: Canadean
    , Published: Sep-2016
    , Product code: CS0047TS
    The overall time spent consuming digital content has already surpassed all other media sources altogether (TV, radio, print), which represents a new shift in the way consumers are engaging with digital consumption. In order not to be excluded from the digital world, brands are developing omni-channel strategies as a way to diversify their sales sources and to create a seamless experience for the final consumer. Brands now have to deal with an online community connected on a 24/7 basis, relying on the internet not only as a sales point but also as a valuable and flexible source of information about brands and products. The digital nomad has arrived and brands that do not follow this trend may lose an important segment of consumers.
    $3,450.00

  7. Speaking to the New Silver

    By: Canadean
    , Published: Sep-2016
    , Product code: CS0009CS
    Seniors represent a significant age cohort within the global consumer landscape. With consumers aged over 60 anticipated to represent almost one quarter of the global population by 2050, brands need to ensure that they can effectively target and resonate with these individuals. Most importantly, steering away from stereotypical views of seniors will be vital for success both now and in future.
    $3,450.00

  8. Global Dishwashing Detergent Market 2016-2020

    By: Technavio
    , Published: Sep-2016
    , Product code: IRTNTR10418
    The report covers the present scenario and the growth prospects of the global dishwashing detergent market for 2016-2020. To calculate the market size, the report considers the revenue generated from the retail sales of dishwashing detergents to individual customers.
    $2,500.00

  9. Trend Sights Analysis: Product Specificity; Addressing the consumer need to share products, services, and experiences

    By: Canadean
    , Published: Aug-2016
    , Product code: CS0051TS
    A counter-trend amid the ubiquity of mass-market products and brands is the search for more bespoke, personalized products and services. "Mass customization" is being adopted as consumer-facing companies seek to capitalize on demand for greater product variety and individualization. Products that meet more personal needs are perceived as offering superior value.
    $3,450.00

  10. TrendSights Analysis: Self-Branding; Exploring consumers' perception of brands' impact on their image and lifestyles

    By: Canadean
    , Published: Aug-2016
    , Product code: CS0054TS
    Pressure to succeed, further fueled by the ever-growing influence of social media, leaves consumers with a constant desire to impress. This results in consumers' need to constantly project a "perfect image," driving demand for brands associated with desired lifestyles. The importance of Self-Branding is especially prominent in personal care and alcoholic drinks; however, it will grow in other categories, such as household care, traditionally not associated with lifestyle accessories.
    $3,450.00

587 Item(s)

Page 1 of 59