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Consumer and Market Insights: Ice Cream in Hong Kong

By: Canadean
, Published: Dec-2016
, Product code: CS3387MF
Key Insights
    • The Ice Cream market in Hong Kong is forecast to grow at a CAGR of 3.7% in US$ terms during 2015-2020
    • Hong Kong’s consumers are opting for value for money products in the Ice Cream market
    • The ‘Take-Home and Bulk Ice Cream’ category accounts for the highest Off-trade & On-trade volume consumption in Hong Kong
    • On-trade sales account for the majority distribution share in Artisanal Ice Cream And ‘Take-Home and Bulk Ice Cream’ categories
    • Häagen-Dazs is the leading brand in the ‘Take-Home and Bulk Ice Cream’ category in Hong Kong
    • Flexible Packaging is the most commonly used packaging material in Hong Kong’s Ice Cream market

Companies mentioned in this product:

Appolo Ice Cream Co Ltd Binggrae Co. Ltd. General Mills Inc. Kowloon Dairy Limited Nestle S.A. Unilever Plc Meiji Holdings Co. Ltd
Table of Contents
Introduction
- Report Scope

Country Context
- Macroeconomic indicators – GDP Per Capita, Population, Consumer Price Index and Age Profile
- Retail and foodservice analysis – Key Takeaways

Market Overview
- Value and volume analysis for Hong Kong’s Ice Cream market
- Degree of trade up/down in Hong Kong’s Ice Cream market (On-trade and Off-trade)
- Volume analysis by category (On-trade and Off-trade analysis)
- Market value and growth rates, by category (On-trade and Off-trade analysis)
- Historic and forecast value analysis by category
- Winners and losers by categories with change in market share
- Segment share (Off-trade / On-trade) in a category (value terms) and change in market share
- Average category level pricing

Retail Landscape and Key Distribution Channels
- Leading retailers in Hong Kong’s Food market
- Leading distribution channels (value terms) in Hong Kong’s Ice Cream market
- Leading distribution channels (value terms) by category

Competitive Landscape
- Market share of leading brands (in value) by category
- Penetration of private label by category in Hong Kong’s Ice Cream market
- Private label growth (in value terms) compared to brands

Packaging
- Ice Cream market by type of packaging material/container (in volume terms)
- Ice Cream market by type of packaging closure/outer (in volume terms)
- Ice Cream market by type of packaging, forecast (in volume terms)

Appendix
- Country context
- Category value and volume data
- Sector Overview
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Methodology
- Disclaimer
Tables and Figures
Table 1: Country Indicators – overall food value and volume, 2015
Table 2: Market value analysis in US$, 2010-2020
Table 3: Market volume growth analysis, 2010-2020
Table 4: Market volume growth, by category, 2015-2020
Table 5: Market volume growth, by category (Off-trade), 2015-2020
Table 6: Market volume growth, by category (On-trade), 2015-2020
Table 7: Segment level analysis by category, 2015
Table 8: Average prices (HKD and US$) by category, 2015
Table 9: Leading retailers
Table 10: Leading brands by category, 2015

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Foodservice transactions by sectors, profit and cost, 2015
Figure 3: Market volume analysis, 2010-2020
Figure 4: Consumers purchase behavior - Trading up/down (Off-trade), 2015
Figure 5: Consumers purchase behavior - Trading up/down (On-trade), 2015
Figure 6: Market volume share analysis by category, 2015
Figure 7: Market value growth analysis by category (Off-trade), 2010-2020
Figure 8: Market value growth analysis by category (On-trade), 2010-2020
Figure 9: Historic and forecast value analysis by category, 2010-2020
Figure 10: Change in market share by category, 2015-2020
Figure 11: Leading distribution channels, overall Food, 2011-2014
Figure 12: Leading distribution channels, overall Ice Cream market, 2015
Figure 13: Leading distribution channels by category, 2015
Figure 14: Brand share analysis by category (by value), 2015
Figure 15: Private label penetration by category, 2015
Figure 16: Private label and brand share growth, 2012-2015
Figure 17: Packaging analysis – key packaging material, container, closure and outer type, 2015
Figure 18: Growth in key packaging material, container, closure and outer type, 2015-2020
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Consumer and Market Insights: Ice Cream in Hong Kong
By: Canadean
Published: Dec 2016
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Summary

A positive economic growth and high incomes of consumers is driving the Ice Cream market in Hong Kong. The market is led by the 'Take-Home and Bulk Ice Cream' category in both Off-trade and On-trade volume consumption. The ‘Impulse Ice Cream - Single Serve’ category is forecast to register fastest growth in Off-trade sales during 2015-2020. On-trade sales account for the highest distribution share of Ice Cream in the country. General Mills, Inc., Nestle S.A. and Unilever Plc are the leading players in Hong Kong's Ice Cream market.

Synopsis

Consumer and Market Insights report on the Ice Cream market in Hong Kong provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?
  • Market data: Overall market value and volume data with growth analysis for 2010-2020
  • Category coverage: Value and growth analysis for Artisanal Ice Cream, Impulse Ice Cream - Single Serve, and Take-Home and Bulk Ice Cream with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
  • Leading players: Market share of brands and private labels, private label growth analysis during 2012-2015
  • Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, On-trade and others in 2015
  • Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Paper & Board and Rigid Plastics; container data for: Bag/Sachet, Tub and Wrapper

  • The Ice Cream market in Hong Kong is forecast to grow at a CAGR of 3.7% in US$ terms during 2015-2020
  • Hong Kong’s consumers are opting for value for money products in the Ice Cream market
  • The ‘Take-Home and Bulk Ice Cream’ category accounts for the highest Off-trade & On-trade volume consumption in Hong Kong
  • On-trade sales account for the majority distribution share in Artisanal Ice Cream And ‘Take-Home and Bulk Ice Cream’ categories
  • Häagen-Dazs is the leading brand in the ‘Take-Home and Bulk Ice Cream’ category in Hong Kong
  • Flexible Packaging is the most commonly used packaging material in Hong Kong’s Ice Cream market

Reasons To Buy

  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Quick Overview

A positive economic growth and high incomes of consumers is driving the Ice Cream market in Hong Kong. The market is led by the 'Take-Home and Bulk Ice Cream' category in both Off-trade and On-trade volume consumption. The ‘Impulse Ice Cream - Single Serve’ category is forecast to register fastest growth in Off-trade sales during 2015-2020. On-trade sales account for the highest distribution share of Ice Cream in the country. General Mills, Inc., Nestle S.A. and Unilever Plc are the leading players in Hong Kong's Ice Cream market.

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