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Consumer and Market Insights: Ice Cream in Denmark

By: Canadean
, Published: Dec-2016
, Product code: CS3381MF
Key Insights
    • The Ice Cream market in Denmark is forecast to grow at a CAGR of 1.9% in US$ terms during 2015-2020
    • Danish consumers are opting for value for money products in the Ice Cream market
    • The ‘Take-Home and Bulk Ice Cream’ category has the highest volume share in the overall Ice Cream market
    • The ‘Impulse Ice Cream -Single Serve’ category is forecast to register fastest growth in On-trade sales during 2015-2020
    • Magnum is the leading brand in the ‘Impulse Ice Cream -Single Serve’ category in Denmark
    • Prize Off is the most commonly used closure type in the Danish Ice Cream market

Companies mentioned in this product:

Coop NETTO Dagrofa REMA 1000 Unilever Plc Co-Ro Food A/S Mars Incorporated Premier Is HJEM-IS Aabybro Mejeri
Table of Contents
Introduction
- Report Scope

Country Context
- Macroeconomic indicators –GDP Per Capita, Population, Consumer Price Index and Age Profile
- Retail and foodservice analysis –Key Takeaways

Market Overview
- Value and volume analysis for the Danish Ice Cream market
- Impact of exchange rate fluctuations on the Danish Ice Cream market
- Degree of trade up/down in the DanishIce Creammarket (On-trade and Off-trade)
- Volume analysis by category (On-trade and Off-trade analysis)
- Market value and growth rates, by category (On-trade and Off-trade analysis)
- Historic and forecast value analysis by category
- Winners and losers by categories with change in market share
- Segment share (Off-trade / On-trade) in a category (value terms) and change in market share
- Average category level pricing

Retail Landscape and Key Distribution Channels
- Leading retailers in the DanishFood market
- Leading distribution channels (value terms) in the Danish Ice Cream market
- Leading distribution channels (value terms) by category

Competitive Landscape
- Market share of leading brands (in value) by category

Packaging
- Ice Cream market by type of packaging material/container (in volume terms)
- Ice Cream market by type of packaging closure/outer (in volume terms)
- Ice Cream market by type of packaging, forecast (in volume terms)

Appendix
- Country context
- Category value and volume data
- Sector Overview
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Methodology
- Disclaimer
Tables and Figures
Table 1: Country Indicators –overall food value and volume, 2015
Table 2: Market value analysis in US$, 2010-2020
Table 3: Market volume growth analysis, 2010-2020
Table 4: Exchange rate fluctuations: US$ to DKK
Table 5: Market volume growth, by category, 2015-2020
Table 6: Market volume growth, by category (Off-trade), 2015-2020
Table 7: Market volume growth, by category (On-trade), 2015-2020
Table 8: Segment level analysis by category, 2015
Table 9: Average prices (DKK and US$) by category, 2015
Table 10: Leading retailers
Table 11: Leading brands by category, 2015

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Foodservice transactions by sectors, profit and cost, 2015
Figure 3: Market volume analysis, 2010-2020
Figure 4: Consumers purchase behavior -Trading up/down (Off-trade), 2015
Figure 5: Consumers purchase behavior -Trading up/down (On-trade), 2015
Figure 6: Market volume share analysis by category, 2015
Figure 7: Market value growth analysis by category (Off-trade), 2010-2020
Figure 8: Market value growth analysis by category (On-trade), 2010-2020
Figure 9: Historic and forecast value analysis by category, 2010-2020
Figure 10: Change in market share by category, 2015-2020
Figure 11: Leading distribution channels, overall Food, 2011-2014
Figure 12: Leading distribution channels, overall Ice Cream market, 2015
Figure 13: Leading distribution channels by category, 2015
Figure 14: Brand share analysis by category (by value), 2015
Figure 15: Packaging analysis –key packaging material, container, closure and outer type, 2015
Figure 16:Growth in key packaging material, container, closure and outer type, 2015-2020
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Consumer and Market Insights: Ice Cream in Denmark
By: Canadean
Published: Dec 2016
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