Welcome to industryreportstore.com

Need help? +44(0)20 7936 6830

New Strategies for offering Convenience in Food - targeting new occasions, best practice and new solutions

By: Canadean
, Published: Jul-2014
, Product code: CS0605IS
Key Insights
  • New Strategies for offering Convenience in Food - targeting new occasions, best practice, and new solutions highlights key consumer groups that offer both new and ongoing opportunities for development. It identifies and dispels myths surrounding time scarcity and which consumers demand convenience whilst outlining how to effectively position differentiated products to target consumer needs. Important consumption motivations and changes in consumer behavior are analyzed and recommendations for manufacturers and retailers are drawn from this, identifying profitable markets and areas for innovation. Get access to:
  • Analysis of how the convenience trend is changing the behavior of four key age groups: the youth population (0-15), young professionals (16-34), mature professionals (35-54), and older consumers (55 and over).
  • Analysis of emerging consumer trends including meal time fragmentation and rising stress levels and exactly how these are affecting the convenience market; in addition the report outlines products that have successfully capitalized on existing trends and the trends that are available for manufacturers to target with innovation in the future.
  • Unique insights into market data and the implications of this to manufacturers and retailers operating in the convenience market; for instance how the number of consumers delaying responsibilities, such as marriage and children, until later in life affects the required positioning of many convenience products.

Companies mentioned in this product:

M&S, Amy’s, Kellogg, Emerald, Simply Potatoes, Annabel Karmel, Asda, Streamline Foods, Robinson’s, Belvita, Phillips, Maggi, Nutella, Wrigley’s, John West, Batter Blaster, Smucker’s, Eggology, Birds Eye, QuidCo, HappyTot
Table of Contents
• Introduction and Methodology
• The Convenience Trend Explained
- Elements of the trend
- Age and lifestage shape the convenience needs of consumers
• For whom and where is the Convenience trend shaping consumption behaviors
- Convenience continues to be a growing market globally
- The need for convenience is not restricted to one demographic despite some consumers being more time-scarce than others
- Consumption of convenient products is more heavily influenced by consumer lifestages
• Key drivers of the convenience trend
- Numerous market trends and developments in the workplace mean that the demand for convenience is driven by the need for time-saving, de-stressing and enabling products
• Prime opportunities for targeting
- Different consumer groups with varying needs leave the convenience market rife with opportunities
• Recommended actions
• Appendix
Sample Pages

Request Sample Pages

New Strategies for offering Convenience in Food - targeting new occasions, best practice and new solutions
By: Canadean
Published: Jul 2014
Contact Details


Download Brochure

Summary

New Strategies for offering Convenience in Food - targeting new occasions, best practice, and new solutions is a detailed insight report highlighting numerous profitable opportunities that are available in the convenience market. A vast number of consumers feel increasingly time-scarce; while an aging population seeking lifestyle enablers is leading to huge demands for convenience food that need to be met. The change in consumer lifestyles, including skipping meals and increased eating on the go, means that retailers and manufacturers need to keep up to date with salient issues that are affecting consumer eating habits. The report identifies the key drivers of convenience food as well as available opportunities and solutions for meeting consumer demands.

Synopsis

New Strategies for offering Convenience in Food - targeting new occasions, best practice, and new solutions highlights key consumer groups that offer both new and ongoing opportunities for development. It identifies and dispels myths surrounding time scarcity and which consumers demand convenience whilst outlining how to effectively position differentiated products to target consumer needs. Important consumption motivations and changes in consumer behavior are analyzed and recommendations for manufacturers and retailers are drawn from this, identifying profitable markets and areas for innovation.

Get access to:

• Analysis of how the convenience trend is changing the behavior of four key age groups: the youth population (0-15), young professionals (16-34), mature professionals (35-54), and older consumers (55 and over).

• Analysis of emerging consumer trends including meal time fragmentation and rising stress levels and exactly how these are affecting the convenience market; in addition the report outlines products that have successfully capitalized on existing trends and the trends that are available for manufacturers to target with innovation in the future.

• Unique insights into market data and the implications of this to manufacturers and retailers operating in the convenience market; for instance how the number of consumers delaying responsibilities, such as marriage and children, until later in life affects the required positioning of many convenience products.

Reasons To Buy

• Consumer analysis and case studies provide insight into the convenience market and clear opportunities for new product developments are explored.

• Canadean’s unique consumer data, developed from extensive consumption surveys and consumer group tracking, quantifies the influence of 20 consumption motivations across the market and focuses in on those specific to consumers’ need for convenience, hence granting a thorough understanding of consumer behavior.

• The recommended actions and analysis throughout the report will allow manufacturers to align their research and development and marketing strategy with the stand out trends influencing consumer behavior.

Quick Overview

New Strategies for offering Convenience in Food - targeting new occasions, best practice, and new solutions is a detailed insight report highlighting numerous profitable opportunities that are available in the convenience market. A vast number of consumers feel increasingly time-scarce; while an aging population seeking lifestyle enablers is leading to huge demands for convenience food that need to be met. The change in consumer lifestyles, including skipping meals and increased eating on the go, means that retailers and manufacturers need to keep up to date with salient issues that are affecting consumer eating habits. The report identifies the key drivers of convenience food as well as available opportunities and solutions for meeting consumer demands.

More information about New Strategies for offering Convenience in Food - targeting new occasions, best practice and new solutions

For more information on this report or to speak to one of our experts

Call us on +44(0)20 7936 6830 or Email us

Related Reports

mail

For more information
on this report or to speak to one of our experts

Email us or call us on
+44(0)20 7936 6830

Purchase

Site License - This allows anybody within a business at the same site to view the report.

Single-user - This allows only one person to view the report.

Enterprise License -  This allows anybody globally within the organisation to view the report.

* Required Fields

Preview Report

For a free preview of this report please complete our simple form.

Request
mail

Read our latest
Industry Insights Blog
and stay informed